Advanced Marketing for Business Growth

Advanced Marketing for Business Growth

Who is it for?
Marketing Executives and Senior Executives.

What is it about?
This course brings the marketing practitioner or aficionado to a new level of marketing thinking. It expands their current understanding of new marketing concepts through program contents such as marketing causality, social media marketing, building brand equity, database marketing, etc.

Key topics:
  • Marketing Causality
  • Marketing Analytics
  • Introduction to Neuromarketing 
  • Social Marketing
  • Customer – Based Brand Equity 
  • Product plus Service Marketing
  • Database Marketing
  • Customer Relationship Management 
  • The New Marketing Plan